Women's Health Action Trust, Protects, Promotes and Supports breastfeeding in a number of ways:
- We promote breastfeeding friendly public health policy and supportive environments by encouraging workplaces and communities to support women to initiate and maintain breastfeeding.
- We work with employer and employer organisations to promote breastfeeding friendly workplaces see our dedicated Breastfeeding Friendly Workplaces www.bfw.org.nz
- We work with the Ministry of Health to assist in the development and implantation of a national breastfeeding social marketing campaign.
- We work with other industry, health and other providers who can assist in promoting health promotion activities (including breastfeeding friendly workplaces) will be developed and maintained.
- We work with unions and worker organisations to promote breastfeeding friendly workplaces that support women when they return to work.
- We work with a range of organisations including DHBs, health providers, government agencies and Councils to try and ensure women receive consistent messages and information about breastfeeding.
- We provide information to support media messages and images that promote breastfeeding. Particularly around World Breastfeeding Week, and other opportunities as they arise that promote the profile of breastfeeding.
- We hold a nationwide event "The Big Latch On" To mark the World Breastfeeding Week (WBW) in New Zealand, Women's Health Action Trust organises the Big Latch On each year and has been doing it since the past five years now. We work with other organisations to support and encourage them to organise WBW events in their communities. The Big Latch On gives women the opportunity to get together with the aim of 'normalising' breastfeeding and to get as many women breastfeeding simultaneously as possible. Each year, the number of women attending Big Latch On increases breaking previously set records showing increasing support for Breastfeeding.Click here for more information about WBW and the Big Latch On
- We encourage research, policies and media activities that support breastfeeding, and discourage those that inhibit breastfeeding.
- We have stands in partnership with local breastfeeding networks at the Parent and Child Shows held in the South and North Island of New Zealand.