About the Big Latch On

The Big Latch On involves groups of breastfeeding women coming together at registered locations throughout New Zealand to all latch on (breastfeed) their child at a set time. All the breastfeeding women and children are latched on for one minute at the set time and are counted by the witnesses. The numbers are added up and we see if we can beat previous Big Latch On records.

The Big Latch On supports communities with identifying and growing opportunities to provide ongoing breastfeeding support and promotion.

The key to the Big Latch On's success is allowing communities to hold their Big Latch On events, empowering them to create an event that relates to the people of their community, while still taking part in a worldwide event. While Women's Health Action/Big Latch On provides the concept, key resources and overarching co-ordination, communities hold their own Big Latch On events.

 

One of the biggest delights of coordinating the Big Latch On each year is the feedback we get about the amazing diversity of ways in which the Big Latch On is celebrated and the follow on activities such as friendships formed and breastfeeding support groups established.


Aims of the Big Latch On

  • Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
  • Raise awareness of breastfeeding support and knowledge available in communities.
  • Help communities positively support breastfeeding in public places.
  • Make breastfeeding a normal part of the day-to-day life at a local community level.
  • Increase support for women who breastfeed - women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities.
  • Communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

 

History of the Big Latch On

The Big Latch On is originally from New Zealand. It was started by Women's Health Action in 2005 as part of World Breastfeeding Week. Each year, they have seen a growth in the numbers of breastfeeding women attending and an increase in the support for breastfeeding in public. The Big Latch On has also taken of globally. In an effort to further strengthen the Big Latch On's mission to protect, promote and support breastfeeding women and in recognition of increasing global participation in the Big Latch On, Women's Health Action and the Big Latch On Global Coordinator Joanne Edwards have joined forces for 2012.