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The Big Latch On is part of World Breastfeeding Week and the focus is on breastfeeding and breastfeeding support, but we are flexible on the way in which this is done. The Big Latch On is designed to be as inclusive as possible. We welcome anyone who wants to attend as a supporter to come along. If you are in doubt about whether or not you qualify to be included in the official count, speak to your local host and they can answer any questions or concerns.
Hosts of individual venues decide whether this is included in the official count. Whether it is officially counted as a latch or not, you are still welcome to attend the event to connect with other breastfeeding mothers in the community.
We are counting the number of latches, so if both babies breastfeed during the official count time period, this counts as two latches.
No, we welcome all breastfeeding children to take part.
A list of all currently registered venues is available on our ‘Find a Venue’ page. New venue registrations are accepted right up to the day before the event, so keep checking as one near you may be listed nearer the event.
New venue registrations are accepted right up to the day before the event, so even if there is not a venue near you, one may be listed nearer the time. If there is not currently a venue in your area, you could host an event yourself. Hosting is easy, fun, and a great way to connect with other breastfeeding women in your community. Information on hosting can be found here. If there is no venue near you, and you do not wish to host your own event, you can take part in the Big Latch On online, through the ‘I latched on’ breastfeeding selfie campaign. Information on the selfie campaign can be found here.
No, you do not need to register in advance to attend a Big Latch On event. You may like to get in touch with the host of the venue you are planning to attend, so that they know how many people to expect on the day. Contact information for hosts can be found with the venue information on the ‘Find a Venue’ page.
Make sure you arrive in plenty of time before the official latch period begins. It is usually a good idea to arrive by around 10am. There are registration forms that you will need to complete before the Latch On. This allows plenty of time to get settled in and comfortable. Your host will let you know what you need to do on the day. After the latch, there are some evaluation forms to complete. Your feedback is important so that we can continue to improve the Big Latch On each year.
The Big Latch On takes place over two days, so if you would like to, you are welcome to attend events on both days. You can only be included in the official count once per day.
Yes. Support of family, whānau and friends is important for breastfeeding, and we encourage you to bring as many supporters with you as you like.
The selfie initiative was created in 2014 to provide breastfeeding women who could not attend a Big Latch On event in person a chance to participate online and encourage them to connect with other breastfeeding mums via social media sites such as Facebook.
If you attend a Big Latch On event in person, you are welcome and encouraged to take part in the selfie campaign, and vice versa, but you will be included in the official count once.
Yes, if you want to take a selfie with other breastfeeding mums, or any family members or supporters, you are more than welcome to, but you MUST have permission from these people before you share the photo.
If your photo is uploaded to your own Facebook, who sees it will depend on your own privacy settings. If it is uploaded to the Big Latch On Facebook page, it can be seen by the general public as this is a PUBLIC page. Women’s Health Action cannot be responsible for the privacy of photos uploaded onto our page.
For your selfie to be included in the official count for the Big Latch On, it needs to be uploaded anytime on Friday the 31st of July or Saturday the 1st of August. You are welcome to share your selfie outside of this time period, but it will not be included in the official count.
For the most part, a breastfeeding selfie should not violate any rules or policies on these sites.Facebook have an FAQ on this topic: Does Facebook allow photos of mothers breastfeeding? Yes. We agree that breastfeeding is natural and beautiful and we’re glad to know that it’s important for mothers to share their experiences with others on Facebook. The vast majority of these photos are compliant with our policies. Please note that the photos we review are almost exclusively brought to our attention by other Facebook members who complain about them being shared on Facebook. https://www.facebook.com/help/340974655932193?sr=1&query=breastfeeding&sid=0cKhv5BGRCskLbaHOTwitter rules state ‘We do not mediate content, whether that content is an image or text; however, some content is not permissible by law.’ https://support.twitter.com/groups/56-policies-violations/topics/236-twitter-rules-policies/articles/20169199-twitter-media-policyInstagram has an FAQ on this topic: Does Instagram allow photos of mothers breastfeeding? Yes. We agree that breastfeeding is natural and beautiful and we’re glad to know that it’s important for mothers to share their experiences with others on Instagram. The vast majority of these photos are compliant with our policies. https://help.instagram.com/154475974694511