The Big Latch On has been running for 19 years, started by Women’s Health Action in 2005. This is a global event that started right here in New Zealand!

The Big Latch On aims to support parents in their communities on their feeding journeys, by creating safe and accepting spaces. It provides an opportunity for parents to connect with and meet new friends, and receive support and information from local services.

From 2005 – 2019, the Big Latch On took place annually over three days during World Breastfeeding Week (1st – 7th August). After a few years’ hiatus during the COVID-19 pandemic, the Big Latch On returned with in-person events in 2023 and since then has been held in the warmer month of April. Parents and whānau can attend Big Latch On events in person, virtually, or participate in the online Brelfie campaign. The event aims to protect, promote & support breastfeeding families.

Past Big Latch On Events


An image from the first Big Latch On in 2005. 654 women came together across the country to breastfeed simultaneously.